Archive for the ‘Good Design’ Category
And the winner is….
…see for yourself on page 12 of this weeks New Times or you can see on line
@ the New Times site.
You need to check out the sick victory shirt as well - you can see more
@ BigEye-O apparel
One Proud Papa
14th Annual ASU Art Museum Short Film and Video Festival
Saturday, April 17, 2010 – 8 p.m. | Tempe campus | Free
Check out:
Send Greener Grass Uphill (two Juror Choice Awards, AZ Award)
Saxon Richardson
Phoenix, Arizona
A short downhill skateboarding film, of the incondite longboarders.
Peter and the Wolf
http://childsplayaz.org/gala-home.html
Childsplay Celebrates
Friday, April 30 2010, 6:00 PM
Fiesta Resort & Conference Center
Cocktails and Hors d’oeuvres Reception
Silent Auction
Dinner and Entertainment
Join us at Childsplay Celebrates, a gala event to benefit Childsplay’s arts-in-education programs.
This annual event draws arts supporters from across the Valley for a spectacular silent auction, entertainment by the award-winning Childsplay acting ensemble, and the presentation of the “Pied Piper” Award to the Frances Cohen.
To purchase an advertisement in our event program or if you have any further questions about Childsplay Celebrates, Peter and the Wolf please contact Michelle Hargreaves at 480-921-5762 or email mhargreaves@childsplayaz.org
And don’t for get to tell them what great design on all the collateral.
YourWayHomeAZ.com
R Squared teamed with the Housing Department for the design of the YourWayHomeAZ.com website, the one-stop location for purchasing foreclosed homes through the state, county and local governments. Aimed to get citizens into foreclosed homes; the design is aimed to be friendly, easy to use, and frankly amazingly pretty.
To view the site click here www.yourwayhomeaz.com
Guerrila Marketing at its Best
If you’re going to get your name out there, and advertise to masses, why not help people out at the same time? Brilliant!
John Horton
Plain Dealer
March 30, 2009
KFC willing to fill potholes if company can brand its work
Why did the fried-chicken maker cross the road? To fill the potholes, of course.
The folks at KFC recently cooked up an appetizing offer for cash-strapped cities: The restaurant chain will fix crater-ridden streets for free if they’re allowed to brand repairs with a chalked-on message saying that the road has been “Re-Freshed by KFC.”
Company president Roger Eaton put the deal on the table last week in an open letter to America’s mayors. KFC intends to select four towns to receive “a smooth drive that is fit for a colonel.”
KFC started the project in its hometown of Louisville, Ky., to market its “Fresh Tastes Best” campaign. A “professional road repair crew” performs all of the work, filling the holes with .¤.¤. well, we can only assume that it’s some sort of secret recipe.
It’s a tempting opportunity. Let’s see if Cleveland or other Northeast Ohio towns bite on it.
Fresh New Design…
R Squared recently designed the identity for the State of Arizona’s new program dedicated at getting people back into foreclosed homes in the hardest hit housing markets in the country. Named YourWayHomeAZ, the program is on the ground floor and will be launched soon. Check back later for more branding work on this project.
An Interesting Advertising Technique - Annoyance
An ad campaign, launched Friday, is quickly becoming an internet sensation in the few markets that it was initially introduced in to. While it has not yet debuted in the Phoenix market, if you we’re to be watching a Cleveland Cavaliers game on FSN Ohio for instance, this commercial would be played (by design, mind you) at least 10 times during that two and a half hour span. McDonald’s fillet-o-fish campaign is hooking people with it’s extremely annoying fish song
Watch it a couple more times and you’ll undoubtedly be walking around all day singing “Give me back my fillet-o-fish, give me my fish!” and McDonald’s has hooked you to their product with a remarkably simple, but remarkably effective song. If you don’t believe that this is in fact an a+ campaign, check out this article from the Boston Globe
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Boston Globe
Arnold: Its McDonald’s ad draws hits on Youtube
Chris Reidy
March 4, 2009
A new ad for McDonald’s Filet-O-Fish sandwich is attracting a lot of attention on Youtube.com, the video sharing website, according to Arnold Worldwide, the Boston ad agency that created the spot.
The TV spot began airing last week, and between Friday and yesterday afternoon, it received 50,000 hits on Youtube.com, an Arnold spokeswoman said.
The ad features two chaps in a garage, one of them eating a McDonald’s Filet-O-Fish. On the garage wall is a mounted fish who bursts into song to register his dismay at having to witness a human eating a fish sandwich in his presence.
“Give me back that Filet-O-Fish,” the mounted fish sings in part. “If it were you in that sandwich, you wouldn’t be laughing at all.”
Neither of the men seen in the ad speak. That’s because other versions of the ad are also being aired on Spanish-language TV stations, with the mounted fish singing in Spanish, the Arnold spokeswoman said.
One English-language version of the ad, which appears with this post, notes that the Filet-O-Fish is currently part of a $3.99 value meal that includes fries and a soft drink. This version of the ad is NOT airing in the Boston market. Plans call for versions of the ad to run for about two or three weeks.
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There is, without a doubt, a very thin line being tested by Arnold and McDonald’s in this campaign; the difference between annoying a viewer enough to remember their product, and alienating customers with sensory annihilation.
Super Duper
Go to any advertising agency’s blog today and I’ll bet you money that they are predictable going with the standard “this was the best commercial and this was the worst”. (The worst by the way, that retarded Chuck commercial for 3-D when they hit some dumb button and go with the “oh look, now we’re in 1-D. Look, I don’t know if the advertising team at NBC failed geometry or if they didn’t offer math with their GED, but 1-D is a freaking line you morons! (Literally, one dimension, just a line.) They we’re still in “3-D” on a “2-D” screen when they turned and showed they had depth, what the hell is wrong with you people!?!)
But my favorite part of the game (you know except for the game) is the known-only to designers, unveiling of the next year’s Super Bowl logo.
I love it. Maybe it’s because it’s orange (by the way this logo would look really good on a team sporting brown jerseys, hint hint) and I love the color. Maybe it’s because it’s following one of the worst logos in Super Bowl history (did Bank of America sponsor the design?, gack), designed by one of the best around, Landor. Or maybe its because it’s just good. Strong, good depth, good dimension, and nice subtleties such as the “super bowl” letters appearing to float on a clear banner. Will work well in multiple applications. I’m a fan.
As a side note, looking very forward to Super Bowl 50’s design in 6 years. Super Bowl L. That’ll be fun!
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